Digital Marketing Agencies : When Copy blogger killed its company page due to a lack of Facebook leads,
marketers everywhere were in shock. Could this be a sign of the end of
Facebook lead generation?
“As of today, the page has 38,000 ‘fans,’ but Copy blogger’s
presence on Facebook has not been beneficial for the brand or its audience.”
That’s what the company’s consultant had to say about the move. Whether it
was the right one is another discussion, but suffice it to say that Facebook
lead generation has boggled marketers for years. When it comes to generating
meaningful conversations with actual customers, many brands still struggle to
find a reliable way to garner Facebook leads from likes.
Wouldn’t it be great if there was an easy way to turn fans into customers?
Or feed new followers directly into your sales and marketing software?
There is. It’s called Facebook Tab Embed.
This BlogSpot feature allows users to integrate Facebook lead generation
forms directly into the social media network itself. It was released right
around the time Copy blogger was leaving Facebook, and it’s since been shown to
double conversion rates.
Digital Marketing Agencies |
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